Why a smart marketing campaign and clever graphics, won’t guarantee a loyal following
What guarantees that customers won’t desert you in favour of the competition?
Is there a secret ingredient which is frequently overlooked by many Marketing Departments?
To find out what it is, let’s step into the shoes of a consumer. Imagine you are thinking of making an important purchase or investment for your home. You’ve been persuaded by the slick TV ad backed up by the great website, stunning brochure and clever slogan. You’ve weighed everything up, you’ve checked out the competition and now you’re 100% convinced to proceed. You’re good to go.