Discover why a well defined brand will attract the right customers When you think about a brand, one thing you need to consider is positioning. What do I mean by positioning? Positioning is where your business sits amongst the competition. And where your customers are looking. Ask yourself this – what does your business or [...]
During the lifetime of your business (from inception to global domination) the brand may go through several modifications. Its first incarnation was probably hurriedly sketched out along with an inexpensive set of business cards. That was probably long before you ever heard of the term ‘Branding’. However, as your business grows you may decide to [...]
How important is branding to your business? Does your brand work for or against you? Are you unwittingly turning prospective clients off by sending out confusing messages? Picture the following three scenarios: a) A leadership coach talking about the importance of communication. Her audience are distracted (and ever so slightly irritated) by the collection of [...]
The reason a website exists is to serve the person who has chosen to visit it. A common misconception companies have is that if they have a website built, people will visit. In order to have a popular site, you’ve got to offer something to the user: information, interactivity, fun or freebies. Original content is [...]
Many clients have difficulty choosing a graphic designer, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional graphic designer. 1. A strong portfolio The imagery should be memorable as well as appropriate for each project. The designer should be able to clearly articulate the goal [...]
Before you have a logo designed, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and/or images. A logo is for inspiring trust, recognition and [...]