Comments for Pyxis Media Ltd

Comment on So you thought your brand was unique. by search engine marketing

search engine marketing — Mon, 26 Dec 2011 22:50:28 +0000

To give you a simple metaphor, engaging the services of an advertising agency is like enrolling in a dating program where you volunteer some information about yourself and then wait for prospective dates to come around. On the other hand partnering with a branding agency is like enlisting the help of a dating service that goes one step ahead. This dating service will not only showcase information about you to the prospects but also ask for their feedback, analyze it, get back to you with constructive suggestions, work with you on your areas of improvements and present you to the same prospects as the loveliest creature to have lived on planet Earth. Thus while one service is reactive the other is proactive.

Comment on Build it, and they will come? by Christmas ornaments

Christmas ornaments — Sat, 10 Dec 2011 15:03:49 +0000

Appreciation for placing this post. Valuable and also interesting.

Comment on Brand Positioning – Does your brand fulfil it’s promise? by business daily

business daily — Fri, 02 Dec 2011 17:23:36 +0000

We must consider what is realistically available to each firm. A small manufacturer of potato chips would like to be available in grocery stores nationally, but this may not be realistic. We need to consider, then, both who will be willing to carry our products and whom we would actually like to carry them. In general, for convenience products, intense distribution is desirable, but only brands that have a certain amount of power—e.g., an established brand name—can hope to gain national intense distribution. Note that for convenience goods, intense distribution is less likely to harm the brand image—it is not a problem, for example, for Haagen Dazs to be available in a convenience store along with bargain brands—it is expected that people will not travel much for these products, so they should be available anywhere the consumer demands them. However, in the category of shopping goods, having Rolex watches sold in discount stores would be undesirable—here, consumers do travel, and goods are evaluated by customers to some extent based on the surrounding merchandise.

Comment on Brand Positioning – Does your brand fulfil it’s promise? by Sugel

Sugel — Thu, 04 Aug 2011 08:58:09 +0000

Throw in social networks and what youve got is an entirely new kind of profile — and it matters just as much as the polished version of yourself that you carefully craft on your CV. ..While gaming search engines or representing yourself inaccurately in a social network is inadvisable there are certain things you can do to help you custom-design your personal brand online in a way that is unique memorable and positive. Not only that but they offer opportunities for your personal brand to demonstrate effectiveness across multiple channels so to speak.

Comment on Is Your Business Memorable For All The Wrong Reasons? by wendy dashwood-quick

wendy dashwood-quick — Thu, 05 May 2011 06:41:58 +0000

I agree! Branding could be your secret weapon working either for or against your business, so we might as all wake up and smell the coffee and proactively take good care of it…