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So you’re an independent retailer with a bricks and mortar store who has an online presence but no online shop, this means you’re potentially missing out on a valuable income stream – so what’s stopping you? Well, committing time and money to a new venture is a tough decision to […]
Why a smart marketing campaign and clever graphics, won’t guarantee a loyal following What guarantees that customers won’t desert you in favour of the competition? Is there a secret ingredient which is frequently overlooked by many Marketing Departments? To find out what it is, let’s step into the shoes of […]
Discover why a well defined brand will attract the right customers When you think about a brand, one thing you need to consider is positioning. What do I mean by positioning? Positioning is where your business sits amongst the competition. And where your customers are looking. Ask yourself this – […]
During the lifetime of your business (from inception to global domination) the brand may go through several modifications. Its first incarnation was probably hurriedly sketched out along with an inexpensive set of business cards. That was probably long before you ever heard of the term ‘Branding’. However, as your business […]
How important is branding to your business? Does your brand work for or against you? Are you unwittingly turning prospective clients off by sending out confusing messages? Picture the following three scenarios: A leadership coach talking about the importance of communication. Her audience are distracted (and ever so slightly irritated) […]