Short codes in all modern themes are created with Shortcodes Ultimate. We strongly believe that short codes have no business weighing down themes. With Shortcodes Ultimate you can choose only the short codes you want, and most importantly, if (more like, when) you decide to change your theme, you won’t lose everything!


Ecommerce – Creating an online shop

So you’re an independent retailer with a bricks and mortar store who has an online presence but no online shop, this means you’re potentially missing out on a valuable income stream – so what’s stopping you? Well, committing time and money to a new venture is a tough decision to […]

Brand Consistency - Do you over-promise and under-deliver?

Brand Consistency – Do you over-promise and under-deliver?

Why a smart marketing campaign and clever graphics, won’t guarantee a loyal following What guarantees that customers won’t desert you in favour of the competition? Is there a secret ingredient which is frequently overlooked by many Marketing Departments? To find out what it is, let’s step into the shoes of […]


Brand Positioning – Does your brand fulfil it’s promise?

Discover why a well defined brand will attract the right customers When you think about a brand, one thing you need to consider is positioning. What do I mean by positioning? Positioning is where your business sits amongst the competition. And where your customers are looking. Ask yourself this – […]

Not so unique logo's

Branding Originality – So you thought your brand was unique!

During the lifetime of your business (from inception to global domination) the brand may go through several modifications.  Its first incarnation was probably hurriedly sketched out along with an inexpensive set of business cards. That was probably long before you ever heard of the term ‘Branding’. However, as your business […]


Brand Recognition – Is Your Business Memorable For All The Wrong Reasons?

How important is branding to your business? Does your brand work for or against you? Are you unwittingly turning prospective clients off by sending out confusing messages? Picture the following three scenarios: A leadership coach talking about the importance of communication. Her audience are distracted (and ever so slightly irritated) […]


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