Category: Graphic Design
Brand Consistency – Do you over-promise and under-deliver?

Why a smart marketing campaign and clever graphics, won’t guarantee a loyal following What guarantees that customers won’t desert you in favour of the competition? Is there a secret ingredient which is frequently overlooked by many Marketing Departments? To find out what it is, let’s step into the shoes of […]
Branding Originality – So you thought your brand was unique!

During the lifetime of your business (from inception to global domination) the brand may go through several modifications. Its first incarnation was probably hurriedly sketched out along with an inexpensive set of business cards. That was probably long before you ever heard of the term ‘Branding’. However, as your business […]