Category: Marketing
Brand Consistency – Do you over-promise and under-deliver?
Kevin Murray
Why a smart marketing campaign and clever graphics, won’t guarantee a loyal following What guarantees that customers won’t desert you in favour of the competition? Is there a secret ingredient which is frequently overlooked by many Marketing Departments? To find out what it is, let’s step into the shoes of […]
Brand Positioning – Does your brand fulfil it’s promise?
Kevin Murray
Discover why a well defined brand will attract the right customers When you think about a brand, one thing you need to consider is positioning. What do I mean by positioning? Positioning is where your business sits amongst the competition. And where your customers are looking. Ask yourself this – […]
Branding Originality – So you thought your brand was unique!
Kevin Murray
During the lifetime of your business (from inception to global domination) the brand may go through several modifications. Its first incarnation was probably hurriedly sketched out along with an inexpensive set of business cards. That was probably long before you ever heard of the term ‘Branding’. However, as your business […]
Brand Recognition – Is Your Business Memorable For All The Wrong Reasons?
Kevin Murray
How important is branding to your business? Does your brand work for or against you? Are you unwittingly turning prospective clients off by sending out confusing messages? Picture the following three scenarios: A leadership coach talking about the importance of communication. Her audience are distracted (and ever so slightly irritated) […]
News
Ecommerce – Creating an online shop
So you’re an independent retailer with a bricks and mortar store who has an online presence but no online shop,… Read More
Brand Consistency – Do you over-promise and under-deliver?
Why a smart marketing campaign and clever graphics, won't guarantee a loyal following What guarantees that customers won't desert you… Read More
Brand Positioning – Does your brand fulfil it’s promise?
Discover why a well defined brand will attract the right customers When you think about a brand, one thing you… Read More
Testimonial
It was not until I worked with Marie and Kevin at Pyxis Media that I really understood the significance of branding and I had underestimated the importance of ensuring one’s online marketing presence is genuine, congruent and speaks to the reader in the most appropriate way.
Marie and Kevin are an amazingly talented, dedicated and sincere duo and a credit to their profession. They go ‘the extra mile’ and take time to explore all the components which ensure you have a great online presence. I cannot recommend Pyxis Media highly enough.